About Us!
Sugar Magnolia is a family business owned and operated by me, Ella, and my husband Logan. We (the Hollands) moved to Richmond in 2022 and were married in the area in 2023. Always drawn to the kitchen, but tethered to the idea of a "normal" job, I began attending culinary school outside of my work at a small nonprofit. Afterwards, I was fully committed to my new path and Sugar Magnolia was born.
We feel so lucky to be surrounded by such a supportive and creative small business community in Richmond and look forward to where this journey takes us and the people we will meet along the way!
Ella Holland
About Sugar Magnolia!
Sugar Magnolia is more than a bakery - it is a passion-driven, community-grounded small business dedicated to providing a full experience of quality goods and warm customer service. Named for the Grateful Dead song, Sugar Magnolia strives to embody some of the values that led Ella to fall in love with the band - love, joy, respect, community, and authenticity.
All of our goods are scratch-made, including the flavors we add to our Italian buttercreams (cirtus curds, ube halaya, ganaches, caramels, and more). Baking is a labor of love, and we believe that Ella's love shows through in each loaf of bread or custom crafted cake. We look forward to sharing ourselves and our values with the Richmond community!